Daff's art is characterized by its fundamental aim: to take the viewer on a contemplative journey toward happiness. In a world where decisions are shaped by primal instincts and societal teachings, the art aims to make us reflect on the factors that lead our decision-making in the pursuit of happiness.

​

The average adult makes 35,000 decisions each day, including what we will eat, what we will wear, what we will say, and how we'll say it. These decisions are mainly driven by two factors: our human instincts, driven by the primal urge to survive, and what society and our past have taught us.

​

These elements have contributed to the development of civilization and served us well in our history. However, as individuals residing in contemporary Western society, the fear of survival no longer looms over us, and these factors have served their purpose. Instead, our decisions can and should be made primarily based on what makes us happy. It is time for us to be happy. We need to re-program our heads on how to make decisions that set us on the path we are walking down.

​

Daff’s art is a journey where we confront, question, and understand the constructs that have shaped our beliefs, examine the dialogue we have with ourselves, and understand the roots of our thought processes. Each creation is an endeavor to guide us towards making decisions grounded in what brings us joy.

​

The art becomes a conduit for self-discovery, a mirror reflecting the complexities of the human experience. With a blend of formality and artistic expression, Daff's creations beckon admirers to engage in a thoughtful dialogue with their own beliefs and perceptions.

​

The canvas becomes a realm where profound decisions are made, not just by the artist, but by those who are moved by the transformative power of each piece - changing our decision-making to lead us down the path of happiness.